The 2 Week Approach to Social Media Scheduling

Social Media is such an important tool for small businesses and it can be easy to fall into the rabbit hole of endless creating, scheduling and posting. As a solo business owner it can be frustrating to keep up with all the things you think you “should” be doing when it comes to social media content.

When I talk about social media I include all the social media platforms as well as blogs and newsletters. All these ways to connect with our clients and customers are super important but can also be time draining.

I believe strongly in creating a plan for yourself so that you avoid constantly being behind with your social media content and falling into the tempting trap of just posting something…anything that is easy so that you are still being involved.

This is similar to realising you need to feed your kids at 5.45pm and you haven’t been to the shops, sure cereal is an acceptable dinner but if you dish it up every night you are going to all be suffering some nutritional deficits.

So how do you avoid the equivalent of Social Media Scurvy?

My advice is to create a 2 week schedule that you can rotate through each week. I am not a big fan of using certain days to always post the same content eg motivational quote every Monday. Personally I find it really boring as the creator and it doesn’t satisfy my time constraints as well as giving me the flexibility to create the content I want to share regularly.

What I would consider instead is having a week 1 and week 2 plan.

You could choose to go longer than 2 weeks but I have found this is the sweet spot for me. It allows me to stick with a theme of sorts for a time period that will keep my readers interested and creating content over 10 days (I don’t post on the weekends) is not too taxing.

Here is an example of my 2 week schedule. You can see I multipurpose my content so I can use it across the 2 facebook groups that I focus on as well as expand on it and create a blog.

This year I am focusing purely on facebook and my blog – it is where I gravitate to and feel most effective. However you could include other platforms in a system like this too and last year I had Instagram included and noted when I was sharing posts from Instagram to Facebook as well to simplify it for myself.

I have this in an excel spreadsheet on my computer which has different tabs for any other pages I manage so I can see at a glance what content I need to get up on any given day.

At the moment I schedule all my facebook content, I currently have the next 3 months up and ready to go. I spent a mammoth couple of days during the christmas holidays getting it all out the way so I knew I could start the new year not having to worry about it.

Any given day I now can just check my spreadsheet and know where I need to share what, this takes me only a few minutes each day and means I don’t feel tied to social media promoting my business all day long.

I create several text posts that go up on my facebook page on week 2, these are really mini blogs and I use one of them to expand into a full blog the following week. There is no selling or promotion in these posts they are literally free advice and resources for my readers.

My next step is to start sending my own newsletters, whilst I regularly send newsletters for my clients I have always focussed myself on social media and my blog.

I am currently building my email list through offering optins which are of value to my readers, you can check out my latest Entrepreneurs Business Planner here. I will include both additional freebies as well as exclusive content on social media and copywriting later in the year.

I would love to hear about your social media planning, it is something you just wing or do you have a structured plan that works well for you?

 

One thought on “The 2 Week Approach to Social Media Scheduling

  1. Great stuff. I’m the same, I don’t like having themed days, when I’ve done it in the past I’ve always found something better than what I had planned. (Which kind of doubled the work instead of made it easier!)

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