Are you sick of spending all your time on social media without any return? My 5 tips for getting the best results on social media

Promoting yourself on social media can turn into a full time job….really, my business is doing this for other people lol

Social Media Content Creation AustraliaThe time spent on social media can really boost your business visibility but when you feel like all you are doing is shouting “Here I am, check out all this great stuff I offer” it can become a bit tedious for yourself and your audience.

Social media platforms are each a unique experience so it is important that you consider the best platform for your business. You don’t have to be everywhere and in fact you are better off to focus on 1 or 2 platforms that resonate best with your audience.

So when you have decided where you need to be spending your time how do you leverage your efforts so you can reach the most people?

Make sure you have updated your profile so it links to your business page…and it is public

It is such a vital point but I constantly see people who fail to do this basic thing. Think of it like this, have you ever seen something for sale but it has no price?

If you are like me a lot of the time you don’t ask because you don’t want to commit before you have the full information. The same rule applies to having your link in your profile. You may post something or reply to a post that perks someone’s interest and makes them think “Hey, I like your message”. The first thing they are going to do is click on your name, when they come up with no business link chances are they might just give up.

So make it easy for people to find you, get that link in your profile

Pick 1 or 2 facebook groups that contain your target market AND you resonate with and make them your focus

Now facebook groups can be done very well or very badly. Your first task whenever you join a group is please, please read the rules!

If you can’t follow a simple instruction on which days you can post it really doesn’t help your credibility. I keep a spreadsheet in my content plan of which groups I can add posts to and on which days. But I also interact in those groups at other times and I try to ensure that I am offering posts that will benefit and help out the members of the group.

I limit the amount of selling I do as I believe the main purpose of facebook groups is to network, followed closely behind by creating credible visibility for yourself and your business.

Create a content plan that you can stick to easily

If your content plan is not sustainable it is unlikely you will keep it up more than a few weeks. The questions you need to consider are:

  • What is my main focus? Is it selling a particular program, building credibility, increasing awareness of a topic, promoting your products? Whatever your main focus is remember if you are spending more than 20% of your time selling your audience is likely to switch off pretty fast.
  • Where do I need to be? If we are focusing on facebook solely then we are talking about – your own business page, your own group (if you have one), groups you are a member of, local buy/ sell pages, personal profile. Think about which are your top priorities and where you can double up on content. For example the Mumpreneurs WA group has a great group day where you can share one of your facebook posts to increase engagement, I take this into account in my content plan and make sure I have something that will interest those members for that day.
  • How much time do you have to create posts? Think about whether you have time to create pretty canva images, whether videos are easier for you and how much text you can realistically put out each week. Because we live rurally I often get hubby to drive when we go to the city and use the time to create written content, there is no internet service on the road but I can create blogs and text for facebook posts quite easily.
  • How will you know what topics to post about? There are many ways to do this, you could have a different topic each week or month or create your own theme days eg Motivation Monday. I find using a 2 week calendar works well for me so I am not following the same schedule week in week out.

Think in terms of connection and value…what can you do today to build those 2 things in your social media presence.

At the core of social media is…well being social!

I think we have all come across those people that spend all their social media time trying to sell their latest product – sorry guys but you have missed the point.

Just like you might mention to a friend that your shop is having a sale next week it’s totally cool to promote some of the time but if you spend your time ramming your sales post down people’s throats you are simply wasting your time.

Go instead for posts that promote the core message of your business and will interest your audience.

Bulk create and post

There is some caution you should use when using scheduling tools as some platforms may reduce your reach when they are scheduled externally.

However I think there are benefits to using something like Hootsuite for groups you admin or for scheduling directly in facebook, especially if you are able to go in and do a fortnight or a month all at one time.

I am also a big advocate for creating content in bulk, for example creating your images in canva for a whole month or spending a good block of time saving stock images or collating articles for sharing.

Whatever strategies you decide to adopt for social media it is beneficial to take a step back and reassess them whenever you start feeling that social media is becoming a chore. If your priorities, message or free time has changed then it may be time to evolve your social media plan so it suits you better.

One thought on “Are you sick of spending all your time on social media without any return? My 5 tips for getting the best results on social media

  1. Thank you so much for the mention Sharon. Excellent post you are so right about only being in a few groups otherwise it becomes too much and you could spend full time on Facebook.

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