Remaining Authentic on Social Media when using a Virtual Assistant

Many of us have a love/ hate relationship with social media. On the one hand we enjoy the social aspect and the growth it can bring to our businesses, but on the other hand we see our time and energy being whittled away scrolling and commenting on our little screens. Well it doesn’t have to be like that!

 

Don’t worry I am not suggesting you give up your favourite platforms but there is a way to get a little more balance in your social media time.

 

If you find that all the things you “should” be doing for your business on social media are getting away from you, engaging a virtual assistant might be just what you need. As a business owner it can be tricky, you have the best intentions to get online and get it all done…just as soon as you read that message….or answer that comment…or share that hilarious meme.

 

I get it, I do it as well…however, I don’t do it when I am working for a client. When you are paying someone to get those tasks done that is their focus, there is no excuse for letting distractions side track them. A lot of the time I am logged into client’s accounts or using a scheduler so the distraction just isn’t there and when I am in range of distractions I shut them down using an app that locks my newsfeed and ignoring any notifications.

 

So what kinds of things can a Virtual Assistant help your business with on social media and how do you use one whilst still authentically connecting with your audience?

 

  • Use your unique content: We all know how valuable it is to repurpose your own content but you don’t have to physically do it yourself. The best way to use a VA here is to hand over all the content, make a plan of where you want it to go and let them do the ground work. Even posting in groups is still authentic if they are posting your exact words to the group you want. It’s all about the intent, you have already put the thought and care into the content and plan, let your VA do the rest.

 

  • Recurring tasks in your own group: If you have your own facebook group (and I highly recommend you do) there are many tasks that will start to take up your time. These are things that a VA can do quickly and easily, the bonus is you don’t have to worry about when they were last done and if they are due again, someone else gets to keep track. Things such as adding members, welcoming new members, scheduling weekly threads and moderating posts can all be done behind the scenes by your VA leaving you free to connect and add value with your group.

 

  • Creation of Facebook page posts: this is a pretty common and obvious one but again think about the content that can be repurposed as well as routine tasks. Perhaps you want to post an inspirational quote each week, a VA can be used to source a bulk lot of quotes, you choose the ones you love and they add them to a canva template – super easy and time saving. You may have a regular email that goes out that needs to go to your blog and be shared to social media, your VA only needs to subscribe to your newsletter and they can do this easily each time it goes out.

  • Social Media searches: Is there something you want to keep track of on social media but you keep forgetting? Here is another task for your VA. Maybe you want to keep an eye out for speaking opportunities, get your VA to do a regular twitter search for #journorequest and send you the results. Maybe you want to know what the latest events are in your city for business women? Your VA can search facebook events regularly and send you a list.

 

  • Track your insights: If you find yourself running out of time to keep an eye on your social media insights you can engage a VA to do this too. I suggest getting them to give you a once over social media audit and then regularly update you with followers, group members, engagements etc They can also keep track of any major changes to your audience and give you a heads up.

 

The options are endless and many of these tasks do what VAs do best – support you from the ground up so you can shine and share your authentic message. A Virtual Assistant should also be able to look at your unique business and make individual suggestions in a constructive and proactive way.

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