A Beginner’s Guide: 10 Steps to Getting Started on Pinterest

Have you been wondering how to get started on Pinterest and whether it is worthwhile for your business? Luckily, I have this fantastic guest post from Laura at The Bad Ass Business Mum that will simplify Pinterest and answer all your burning questions about getting started!


I expect you know by now that Pinterest is the best place to search for new recipes, craft ideas and DIY tutorials. But did you also know it has the potential to bring you a steady stream of traffic and customers to your site?

Ok, But what is Pinterest?

Pinterest is a virtual pin board site. It’s used to gather inspiration, plan for the future and learn how to do new things. You can pin pretty much anything from around the Web to your boards, or you can lose hours of your life by re-pinning directly from Pinterest itself.

Oh, and it refers more than 50% of my site traffic!

Why you should consider using Pinterest for marketing your business:

  1. Pinterest is dominated by women. Around 80% of Pinterest users are Female
  2. 71% of Pinterest users use it to learn something new
  3. 66% Save pins that inspire them
  • 93% of Pinners use Pinterest to plan purchases
  • 87% of Pinners have purchased something because of Pinterest

 

  1. Pinterest accounts for 40% of all social media driven purchases
  2. 80% of pins are re-pins. Which means a single pin has the potential to drive traffic to your site for months. The average half life of a Facebook post is 90 minutes. The average half life of a Pin is 3.5 Months!

(Source: 270 Amazing Pinterest Statistics (updated March 2016) by DMR)

A Step by Step Guide to getting started on Pinterest

So know I’ve got your attention, here’s your essential Step by Step Guide to getting started on Pinterest.

1. Make your images ‘Pinterest friendly’

Pinterest is a visual marketing site. If your images aren’t eye catching, no one is going to look at them, re-pin them or click on them. Vertical images do better on Pinterest than horizontal or square ones.

Remember I said that people use Pinterest to learn how to do something and plan their purchases. Bloggers and service based businesses can take advantage of this trend by including an image in every Blog Post. Create a Blog Title image that includes an irresistible headline to encourage pinners to click through.

As a Product Seller, you should tell a story with your pin images. Create collages, use props or themed backgrounds to help potential customers imagine themselves actually using your product.

2. Get a Pinterest Business Account (it’s Free)

There are two advantages of a Business Account that makes one essential for your Pinterest success; Rich Pins & Pinterest Analytics.

Rich Pins contain extra information that makes your pins stand out in the Pinterest feed, encouraging more likes and re-pins. Product Rich Pins have the nifty feature of auto-updated prices.

Pinterest Analytics allow you to track the traffic that Pinterest is referring to your site, which pins are performing best, which of your boards are performing best and the demographics of your audience.

If you already have a personal Pinterest account, you can convert it to a business account.

3. Add a profile photo

When you set up your profile, add an eye catching profile photo. The photo shows up on everything you pin and re-pin and in the account notifications of the users whose pins you’ve engaged with.

If you run a business where personal connections are important, make your profile photo one of you that your potential customers and clients can relate to.

4. Fill out all the bio / account info

Fill out all the information for your account. You don’t get a lot of space on Pinterest for customising anything, so make the small space you do have count.

Use keywords in the ‘Business Name’ section (eg; Your Biz Name | 2 or 3 word Biz Description). Pinterest is essentially a search engine, though it is often included when talking about social media, so think about the words your customers will use to search for your blog topics or products.

When writing your Bio, you have 160 characters to tell potential site visitors what you can do for them. Address your site visitors’ pain points, the solution you offer and who your target market is.

5. Create some relevant boards

Start by creating boards that are related to your niche. Create a board for just your blog posts, products or portfolio. Then create a selection of boards on topics that will create a valuable resource for your audience. Keep the boards related to the topic of what you blog about, sell or the service you provide. The aim is to keep appearing in your ideal audience’s Pinterest feed with pins they can’t resist.

You can also create some boards that are relevant to your audience but not totally related to your niche, and even some personal ones too. These will not do any harm, but remember, the people following those boards are less likely to be your ideal audience.

When you create your boards, set them up as secret boards until you have around 10-20 pins on them. This prevents your account looking like it’s brand new and not seeing any action.

Give your boards short, accurate titles. Avoid being creative or cutesy with them, you want it to be really obvious what sort of content is on each board. And always write a keyword rich, detailed description for every board you create.

6. Follow some People

On Pinterest you can follow people, boards & topics. This is one of my favourite things about Pinterest; I can follow exactly what I’m interested in. It’s not like Facebook or Twitter where you follow people and have to put up with the odd posts to get the interesting ones. If you’re only interested in one board on a Pinner’s account, you can just follow that one board!

The pins from the people, topics & boards you follow, suggested pins based on your interests and pinning history and some promoted pins are what appears in your home feed. To make your feed a source of amazing content that you can re-pin for your audience’s pleasure, follow people, boards and topics that your audience are would follow.

To get started, follow the people you know in your niche, then see who they follow and so on. You can also search for ‘people’ or ‘boards’ instead of pins.

7. Pin all the things

Add pins to your boards. Pin other people’s content as well as your own. Re-pin pins from Pinterest and around the Web to create a helpful / inspirational resource for your audience.

Install the Pinterest browser extension to make it easier to pin from the Web.

8. Collaborate

Find and join group boards in your niche to get your pins in front of a larger audience. Group boards are boards that allow more than one person to pin to them and by joining popular group boards you have a ready made audience for your pins.

To find group boards to join look on the accounts of influencers in your niche to see which boards they collaborate on or you can do a search. Some group boards have instructions for joining in the description, but if they don’t, contact the board owner via email to request an invite. The Board owner’s account is in Board URL.

Join group boards that are specific to your niche, contain high quality pins and are boards your audience would like to follow. You can track which boards are bringing you the most traffic in your Pinterest Analytics and you can always remove yourself from boards that don’t perform well for you.

9. Pin every day

Pinterest likes consistent pinners. I have been using Pinterest for over a year, but it’s only been since I made the point of pinning every day that my traffic has increased. The more you can pin, the better so make a commitment to pin as many Pins as you can every day. Recommendations vary from between 10-100! I aim for 30-60.

Use a Pinterest scheduler to automate your pinning schedule. There are lots of different ones but by far the two most popular are Tailwind and Boardbooster. I personally use Boardbooster.

10. Give it time

Pinterest isn’t a quick thing (unless you get a pin go ‘viral’). Give your Pinterest strategy at least a month before you decide if it’s bringing you the results you are looking for.

The most important things to remember are:

  • Be consistent
  • Pin quality content
  • Pin niche specific content
  • Pin content to relevant, topical boards

my-profile-picLaura is a Twin Mom & Blogger at The Badass BusinessMum, where she writes actionable, in depth blog posts for New Business Owners and Boss Moms who want to run their businesses in a way that is true to them. She also offers Pinterest Strategy & Account Set up Services and runs a Free Pinterest Mastermind Facebook Group. Laura’s Badass BusinessMum Pinterest account is an invaluable resource for Online Business Owners.

 
When not working or rounding up small children Laura likes to take photographs of her stationary and planner habit and share them on Instagram!
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